Catalog cursuri

Email Marketing

4800,00
RON
8000,00
RON
Trimite o cerere
Unlock the full potential of email marketing through essential strategies and powerful AI technologies. From creating compelling email campaigns to sophisticated database segmentation, analytics, and automation—this course equips you with the skills to grow your customer base, increase conversions, and enhance customer loyalty. Perfect for professionals aiming to integrate effective email marketing tactics seamlessly into their business operations.
Course Structure
Specifications

Course Structure

Module 1: Getting Started with Email Marketing (2 sessions)

  • Course Overview & Email Marketing Essentials
  • Building Your Customer Database, GDPR, and Privacy Policies

Module 2: Email Types and Database Management (2 sessions)

  • Understanding Email Types (Trigger, Welcome, Promo, Cart-Abandonment)
  • Advanced Database Segmentation Techniques

Module 3: Anatomy and Execution of an Email Campaign (2 sessions)

  • Effective Email Anatomy and Content Strategy
  • Practical Session: Creating Your First Campaign in SendPulse & Avoiding Spam

Module 4: Measuring and Improving Email Performance (2 sessions)

  • Essential Metrics: Using Google Analytics, URL Builder, Bit.ly
  • Improving Email Delivery: Google Postmaster & Domain Warm-up Tools

Module 5: AI-Enhanced Email Marketing (3 sessions)

  • Leveraging ChatGPT for Email Content Creation & Optimization
  • Automating Email Workflows & Customer Management with AI
  • AI-Generated Visuals for Emails (OpenArt & Copilot)

Module 6: Advanced Techniques and Future Trends (1 session)

  • A/B Testing and Advanced Outreach Strategies using AI

Specifications

Format: 1:1

Recommended Sessions: 12

Level: Beginner

See also